Hip to be Square

So, let's state the obvious: Technology doesn't always mean moving electrons and light shows.

Doing my usual tech reading, I came across this. As the website describes it:

A very cool concept from industrial design student Andrew Kim. Not only is the simplified branding fantastic, the square bottle is beautiful, and a smart use of space.

Obviously, the image is small, but click to view in better detail. Better yet, check it out at TheDieline.com.

Shazam!